Život u svijetu u kojem su mobilni uređaji na prvom mjestu omogućio je da jednostavnije nego ikad podignete telefonsku slušalicu i izravno se obratite tvrtki. Stoga smo nastavili ulagati u inovacije u vezi s pozivima na temelju sjajnih povratnih informacija koje smo dobili od vas. Od
oglasa samo za pozive za marketinške stručnjake koji prioritet daju pozivima do
uvezenih konverzija pozivom koje vam omogućuju da podatke o konverzijama pozivom izravno prenesete u AdWords, nastojali smo potaknuti više visokokvalitetnih poziva vašoj tvrtki na tri glavna načina:
Uskoro ćemo uvesti nova ažuriranja za ta područja kako bismo vam pomogli da poboljšate izvedbu u vezi s pozivima.
Brže pokrenite prikazivanje proširenja za pozive
Proširenja za pozive na razini računa počet će se uvoditi ovog tjedna kako bismo vam pomogli da postavite proširenja za pozive u većem broju. Možete ih implementirati jedanput na cijelom računu umjesto da ih dodajete više puta u pojedinačne kampanje i grupe oglasa.
Narednih mjeseci uvest ćemo i
automatska proširenja za pozive za više oglašivača globalno kako bismo vam pomogli da što brže postavite proširenja za pozive. AdWords će utvrditi koje odredišne stranice već sadrže istaknuti telefonski broj te automatski postaviti proširenje za pozive i
izvješća o pozivima za taj telefonski broj kako biste povećali broj poziva tvrtki.
Nova godina, novi izgled oglasa klikni za poziv
Osim bržeg postavljanja proširenja za pozive, poboljšavamo i doživljaj oglasa kako bi vas korisnici mogli jednostavnije nazvati. Na primjer, prošle godine počeli smo testirati nazive tvrtki u naslovima oglasa samo za pozive kako bismo oglašivačima pomogli da povećaju broj visokokvalitetnih poziva korisnika koji ih namjeravaju nazvati.
"Uvođenje naziva tvrtki u oglase samo za pozive poboljšalo je kvalitetu poziva ostvarenih putem Google pretraživanja za klijente u našoj agenciji. Uspjeli smo jasnije predstaviti njihove robne marke i povećati povjerenje korisnika, što je dovelo do znatno većih stopa klikanja i konverzija pozivom."
Tu izmjenu sada uvodimo globalno i nastavit ćemo eksperimentirati s drugim novim značajkama u oglasima klikni za poziv, uključujući testiranje ocjena zadovoljstva pozivatelja kako bi se korisnicima prikazale tvrtke koje pružaju sjajan korisnički doživljaj putem telefona.
Nova izvješća o pojedinostima u vezi s ključnim riječima i pozivima na razini oglasa
Mjerenje izvedbe oglasa klikni za poziv ključno je za donošenje informiranih odluka o potrošnji i optimizacijama. AdWordsova izvješća o pozivima jednostavno je postaviti, dostupna su u 23 zemlje širom svijeta, a ne morate dodatno platiti da bi se prikazali
korisni uvidi i
konverzije na temelju poziva koje ostvarujete. Uskoro ćemo dodati
nove pojedinosti o pozivima u vaša izvješća o ključnim riječima i tekstu oglasa. Dodatni stupci "Pojavljivanja telefonskog broja" i "Telefonski pozivi" pružit će vam cjelovitiji pregled izvedbe poziva i pomoći utvrditi gdje postoje prilike za poboljšavanje. Na primjer, razmislite o upotrebi oglasa samo za pozive uz ključne riječi s najvišim stopama poziva ili smanjivanju vremena čekanja kada imate klijente na telefonu kako biste poboljšali stope konverzija pozivom.
Objavio: Manas Mittal, voditelj proizvoda, mobilni oglasi uz pretraživanje
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